2024 is a very special year for Enesco, as the company will be celebrating its 30th anniversary. “At Spring Fair, we will be telling our story as we look back, highlighting previous milestones and success stories of collections from the past,” confirms the company’s trade marketing manager Aylish Ellwood.
She continues: “Having purchased two small companies in the North of England and South West Scotland – Lilliput Lane and Border Fine Arts – the company was registered as Enesco European Giftware Group now known as Enesco. Together, the two companies joined forces and moved to a new headquarters in Carlisle in Cumbria that remains Enesco’s home today.”
The start of the company’s journey began at the height of the collectables era, with brands such as Cherished Teddies, Lilliput Lane and Border Fine Arts part of the Enesco portfolio, along with Beatrix Potter. “We are proud to have been a trusted licensee since 1987, still preserving the magic and charm of Beatrix Potter’s world for generations to come,” states Aylish. She adds that while times may have changed, the narrative around Enesco’s vision and values has not. “Through the art of storytelling, we aspire to bring joy and happiness to every home.”
Today, the company’s portfolio has expanded to include licensed products from big name brands such as Disney, Harry Potter, The Grinch and Lolita. In addition, Enesco is the exclusive distributor of Yankee Candle, Willow Tree and Kloche.
“While some things stay the same, Enesco’s story continues, and we look forward to the next chapter in our history,” says Aylish.
Top: English Garden stoneware mugs from Enesco’s the World of Peter Rabbit.
