Enesco’s design and manufacturing were recently confirmed as market leading by gift and home show Tendence, which took place in Frankfurt at the end of June/beginning of July.
Form#2019 set out to find the most exemplary products from this year’s show to be included in a special showcase to highlight the diverse range of quality designs on offer, with Enesco’s Department 56’s Hogwarts Great Hall chosen to feature prominently.
“Messe Frankfurt also presented us with a certificate to be displayed on our stand, highlighting that Enesco products were some of the best on offer at the show,” stated Enesco’s marketing director Helen Cottrill.
As a subsidiary of its American parent Enesco LLC, the company has become a major distributor of high quality figurines and accessories featuring a ‘who’s who’ of the world’s favourite licences. The list currently includes Beatrix Potter, Disney, Harry Potter, Heartwood Creek by Jim Shore and Lolita as well as Peppa Pig and DC Comics.
In addition, the company continues to distribute Willow Tree figurines, as well as GUND plush, and the company’s in house designed Beatrix Potter.
“Over the past three years, we’ve moved away from traditional collectables, where people would have 50-60 of one brand in their homes,” managing director Rob Freestone told GiftsandHome.net.
“The figural side is still huge, of course, but we’re finding that there is a move into more functional gifts,” he continued. “An example is Beatrix Potter, where we have moved into candles, scarves, toiletries and a range of nursery products which are helping us to find new markets and generate growth.”
Top: Harry Potter from Enesco.
