August 17 will see ExaClair launch the company’s first TV advertising campaign which will run over a six week period and include two commercials: one for the boutique stationery brand Rhodia and the other for office products brand Exacompta.
“The Rhodia range has doubled in size in recent years to meet the demand of the new boutique stationery buyer,” says ExcaClair’s managing director Mark Daisley, who believes that now is the right time to raise the profile of the brands. “The advertising showcases Rhodia’s stylish, bright, bold and funky range of notebooks, stationery and desktop accessories to great effect.”
The Exacompta advertisement highlights the range’s commitment to quality, aesthetics and functionality, with the goal of increasing brand awareness among young professionals.
The ads will be aired on premium channels including Dave, ITV, Sky One, Sky Atlantic, E4, Film 4 and More4 with the aim of reaching millennial, professional audiences.
“We’re excited to see the impact of both of these campaigns,” continues Mark. “Investment in these brands has tended to focus on the products themselves – in terms of our manufacturing processes, premium materials and paper, design and expanding ranges to meet the latest trends and consumer requirements – so it is fantastic to now be investing in promoting the Rhodia and Exacompta names still further.”
Key stockists will feature on both ads including Paperchase, Rymans, WHSmith, Office Outlet, Bureau Direct and Cult Pens.
Top: ExaClair will be launching a TV ad campaign later this month. Shown is the ad for colourful Rhodia stationery.
