With cookery programmes a staple in the TV schedules, and the Great British Bake Off, and it’s spin off, Junior Bake Off, among the most popular cookery shows for young and old, a new licensing partnership with Wilton Bradley will see the release of children’s cooking and baking gift sets under the Nadiya brand, scheduled for release in Autumn/Winter 2020.
“I love to cook with my family, and I am a true believer in involving children in cooking from a young age, teaching them a valuable skill while enjoying some family time together,” comments Nadiya who became an MBE in the New Year’s honours list. “I’m proud of what we have created with these sets and am excited to think that they may encourage more children start their cookery journey.”
Featuring a host of colourful baking and cooking utensils for children, each set comes with easy to follow recipe cards created by Nadiya from her bestselling Bake Me A Story cookbook.
Working closely with Wilton Bradley, Nadiya has been closely involved in all stages of product development, from concept creation to final designs.
Nadiya will also be posting videos on social media, with the videos featuring her showing children how to make the most out of the kits.
Top: Among Nadiya’s children’s baking sets.
