Signature Gifts will be launching a debut rang of personalised, licensed gifts to mark the 50th anniversary of The Very Hungry Caterpillar. The company joins a raft of new licensees that include Licensed to Charm, where the company will be producing a special range of The Very Hungry Caterpillar jewellery for babies, children and women, including christening gifts.
“Awareness and appreciation of Eric Carle’s classic children’s character has always been high, but now, with The Very Hungry Caterpillar celebrating his 50th year, interest from consumer, media and retail is greater than ever, a fact reflected in the growth of an already strong licensee list which now boasts over 30 UK partners,” comments Melissa Satterly, brand manager of The Very Hungry Caterpillar at Rocket Licensing. “We are delighted to welcome these new licensees to the programme in this tremendously exciting year for the brand.”
Other new licensees include natural family skincare specialist Bloom and Blossom, which is currently developing The Very Hungry Caterpillar range of toiletries within its Bath, Book and Bedtime mission. This year will also see the arrival of a The Very Hungry Caterpillar backpack from bags specialist William Lamb for Character.com
These new additions will join an impressive raft of established licensees launching new ranges for the anniversary. Among them is Rainbow Designs, which recently launched a new Tiny and Very Hungry Caterpillar collection of infant toys. New product will also be seen across areas such as social stationery, dress-up and gardening products.
Already launched at retail by new licensees for 2019 are butterfly and insect sets from innovative educational product company Insect Lore, and a new playnest from development toy specialist Galt.
Top: The Very Hungry Caterpillar is celebrating its 50th anniversary this year with a raft of new licensees to include gift suppliers.
