This ad will be closed automatically in X seconds.

Gift Indies Continue To Diversify

Following the recent publication of the Progressive Gifts & Home Retail Barometer, independent gift retailers revealed that, for the second consecutive year, diversification was the main factor that had a positive effect on their businesses in 2018.

Above: A ballerina thank you card from Rachel Ellen.
Above: A ballerina thank you card from Rachel Ellen.

Giving stores a shop fit jumped up four places, while social media in third place along with seeing an upsurge of new customers. Almost all respondents confirmed that they used Facebook, with two thirds engaging with Instagram, and half using Twitter, and increase on the previous year.

Other positive factors included a continuing expansion on the greeting card front – where sales showed an increase of 43% compared to 2017 – and upping the ante on promotional activity.

Having the right staff too, was another very positive factor as was having a website which jumped one place compared to 2017.

The 13th unique Retail Barometer, which highlights what life has been like on Britain’s high streets during the previous year,  is published annually by Progressive Gifts & Home and is open to all independent gift retailers.

 

Top: Diversification topped the PG&H Retail Barometer charts as the most positive influence in 2018 for independent gift retailers.

MORE NEWS
HomeGift
 
Visitor registration is open now...
KateWinch_GiftAwards
 
Candlelight’s head of sales, Kate Winch, says that the company, “sponsors The Greats each year because we truly value the independent retailers who are the backbone of our industry”...
Amore.
 
Co-owner Pete Whiteman looks backwards and forwards over the past decade...
Dunelm
 
“We remain very mindful of the wider backdrop and the impact of increased uncertainty on customer sentiment”...
Shoplifter
 
The vast majority of incidents occurred during opening hours, with thefts ranging from opportunistic to organised...
GA_SF
 
The Gift Awards are a reminder of what makes this industry so special, says Soraya Gadelrab, event director of Spring & Autumn Fair, who tells GiftsandHome.net why Spring Fair and Autumn Fair are once again supporting the Awards as headline sponsors...
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.