A dedicated Gift of the Year website, which goes live on September 1, will give entrants and buyers a more user-friendly experience, confirm organisers The Giftware Association, and will be open for entries the same day.
“We are incredibly excited about this year’s competition, and after the year we’ve had, we want it to be the best year yet and really show of the creativity and innovativeness of our industry that has been somewhat suppressed over the last few months,” states the GA’s ceo Sarah Ward. “The competition needed to grow and the new website will allow us to develop on new areas of the competition for the benefit of those that enter.”
The website, which will include a blog featuring interviews with entrants, will be a sourcing guide for buyers and retailers who can view the winning products from previous years.
Recognising new trends in the industry, four new categories have been added for 2021: International, Own Label, Tech and Gadgets and My Gift of All Time.
Adds the GA’s PR & marketing manager Chris Workman: “Entrants will be able to upload more images, videos and links to their sites, furthering their opportunities with the retailers and buyers that judge the competition.”
Gift of the Year sponsors include Spring and Autumn Fair and Pressloft.
