The Giftware Association is calling on gift suppliers to join together to #GiftThemThanks, an initiative aimed at celebrating the hard work and dedication of the essential staff delivering food, stacking shelves and keeping streets clean, as well as NHS workers risking their lives in hospitals across the country.
Gift companies of all sizes are being asked to donate products to be sent to deserving key workers through the Gift Them Thanks campaign which begins on 4 May. Members of the public will be able to nominate anyone working in an essential role using the #GiftThemThanks hashtag.
Explains Sarah Ward, chief executive of the GA: “While the majority of us are experiencing life in lockdown at home, thousands of selfless individuals are working day in, day out to keep the country running. We want to show our gratitude to these men and women by giving back – and what better way to do that than with a gift?”
She continued: “We are therefore encouraging our members to do their bit and take part if they can. We hope our new #GiftThemThanks campaign brings our industry together to honour our wonderful key workers.”
The campaign’s dedicated Instagram page @GiftThemThanks will be announcing winners every day throughout the month, displaying the gifts given and showcasing the generosity of the gift sector on social media.
To donate to #GiftThemThanks please contact the GA’s Chris Workman e: chris.worlkman@ga-uk.org or Simone Rose e: simone.rose@ga-uk.org
* Follow @GiftThemThanks and #GiftThemThanks on Instagram for live updates.
Top: The #GiftThemThanks campaign is looking for gifts to say thank you to key workers.
