Ahead of The Very Hungry Caterpillar’s 50th anniversary in 2019, Rocket Licensing has announced five new licensing agreements – with more to come – for one of the world’s best-known children’s brands.
Personalised gifting company Signature PG is among the licensees, and will be developing a special range of personalised The Very Hungry Caterpillar products spanning homewares, gift sets and apparel. Products will be launching across key online accounts later this year.
Also on board are greeting cards, children’s educational toys, butterfly kits and confectionery.
“These new licensing agreements underline the success of The Very Hungry Caterpillar across multiple categories and how enthusiasm for this evergreen brand continues to pass from generation to generation,” says Charlie Donaldson, joint managing director of Rocket Licensing, the local licensing agent in the UK.
“These wonderful products from respected players are marvellous additions to the continuing success story of The Very Hungry Caterpillar as its 50th anniversary gets ever closer.”
Brand awareness will be further boosted by more licensing and publishing deals both this year and next, along with marketing, promotional and celebratory activities for the anniversary year.
Top: Five licensees, to include personalised gift company Signature PG, will be developing product to celebrate Eric Carle’s The Very Hungry Caterpillar’s 50th anniversary in 2019. Shown is The Very Hungry Caterpillar Playnest from Galt.
