With trade shows still unable to go ahead, dedicated gift, coast and home show Giving & Living will be taking place online from May 10-12, with the event product focused and image led. For this edition only, organisers Hale Events have confirmed that the show will be subsidised for exhibitors, providing them with a much needed route to market.
“This year it’s new, so we are subsidising the cost to take part,” confirmed Hale Events’ managing director Mike Anderson. “It’s important to us that this event is successful for clients, most of whom have had their trade severely restricted over the last 12 months. We are keeping the cost to a minimum, while we plan for our physical show in January 2022.”
Buyers will have the opportunity to browse through a curated range of companies, discover new products, download catalogues, view videos about them, as well as to set up meetings, both live text chat and video, with exhibitors. There will also be additional content from organisations such as The Giftware Association.
“We’re disappointed not to be able to hold the show face to face,” added Hale Events’ marketing manager Jennifer Trotman. “But we’re delighted, that this May, we will be able to present the exhibitors and all their new product ranges to even more buyers than usual. Normally, most of our show visitors are from the South West, so for us to be able to promote Giving & Living online to buyers nationwide gives exhibitors access to new markets and enables buyers from all over the UK to attend and browse and meet new suppliers.”
She continued: “Of course we can’t wait for next January 16-18, to see everyone face to face again in Exeter, but we see this edition of the show as a complementary opportunityand reflective of not only the extraordinary period we have all been through, but also as a permanent addition to our physical events.”
Top: The Giving & Living show, traditionally held in January, will take place online in May.
