For many gift and lifestyle retailers, fashion is an increasingly expanding sector, with British and international brands to the fore at Pure London and Pure Origin. The show – which is returning after a two year hiatus due to Covid and international travel restrictions – takes place at London’s Olympia, running from Sunday 17 July through to Tuesday 19 July.
“Not only do we present a curated edit of womenswear, accessories, jewellery and footwear, we are renowned for offering our visitors the best trend presentations, insightful and inspirational speakers, trend-led catwalk shows, and support and guidance on sustainability and other key issues facing our audience,” states Pure London’s event director Gloria Sandrucci.
Designers, brands and manufacturers include Penny Black, Persona by Marina Rinaldi and EMME Marella from the Max Mara Group, Jayley, One Hundred Stars, La Fee Maraboutee, Yerse, Zen Ethic, Lu.el, Access, Bl^nk, Anokhi, Lola Cruz, Chie Mihara, Papucei, Epitome Collective, Roka, My Doris, Rancangelo, Oska Murano, Amertuosi and hundreds more showcasing their new season collections and products.
Some 20 country pavilions, including the UK, Pakistan, Bangladesh, North Macedonia, Turkey, Peru, UAE, Italy, Madagascar, Jordan, China, Hong Kong, Uzbekistan, Japan, India, and Malaysia, will feature a variety of manufacturers and suppliers, many presenting their services and products in the UK for the first time.
All visitors are invited to The Catwalk on Monday at 5pm for the Source Launch Party where more details and the future of Pure Origin will be revealed.
To register, visit www.purelondon.com
Top: Among the dresses being showcased by Alma en Pena at Pure London.
