The licensing program for social media giant IFLScience is beginning to take shape in the UK, with Licensing Link securing Half Moon Bay within the publishing and gifting category.
The company will be releasing a series of four mini book and gift sets predominately for the UK gifting market, but will also have international distribution rights.
“It’s great to have Half Moon Bay on board,” enthuses Michele Kuprewicz, head of licensing at IFLS. “Their tone is very similar to ours so they are a great fit.”
With the first of the series due to hit retail shelves early next year, Etta Saunders Bingham, publisher followed up by saying, “I do actually love science and I know everyone will love our books. We are really looking forward to working with Half Moon Bay on these titles with IFLS.”
Adds Chris Taday, director of Licensing Link: “It’s a great cross over of a leading digital brand into the physical consumer products space – very much on-trend.”
