This ad will be closed automatically in X seconds.

Having Fun With Fashion

The first combined show featuring Pure London x JATC, (11-13 February 2024 at London’s Olympia), is taking Cabinet of Curiosity as its theme, with over 300 brands exhibiting. Created in collaboration with the show’s trend agency partner Vesuvius, founder Malaika Ewande explains: “It’s a lively new direction in fashion that inspires a sense of wonder, experimentation and joy.”

She continues: “It introduces a space in which the newer values and visions attached to fashion – conscious consuming, holistic craftsmanship and a taste for original, creative and lasting products – collide through contemporary art inspired designs that bring life and movement to the season.”

Above: A recent Pure London catwalk.
Above: A recent Pure London catwalk.

Gloria Sandrucci, event director at Pure London, adds: “It gives us the opportunity to have fun and be truly creative, while also capturing the mood of the industry.  Buyers can expect a totally transformed show.”

Enthuses Juls Dawson, creative director at Just Around The Corner (JATC):“The Cabinet of Curiosity theme encapsulates the positivity and sense of anticipation surrounding the new joined up format of February’s inaugural Pure London X JATC. It will epitomise the myriad of discoveries and connections our brands and buyers will experience.”

Top: Pure London x JATC exhibitors include Archeval (left) and Nathan Beard (right).

MORE NEWS
PGHBarometer
 
Now in its 19th year, PG&H’s unique, annual survey delves into the trials, tribulations and triumphs of independent gift retail, with environmental matters high on the agenda for gift retailers...
1
 
The conference will be taking place at London’s Royal Geographical Society on 5 November...
2-The Benevolent Society-15
 
Financial assistance is available for gift industry folk to include retailers, suppliers, reps and agents as well as those starting out or progressing their career journey...
4
 
The company will be unveiling a brand new range of seasonal free-standing display units, (FSDUs), tailored to key seasonal events...
3
 
Boots, Dunelm, Lululemon, Matalan, MINISO and Poundland are among the new retailers participating...
GreatsJeyes
 
“What an honour”, “very thrilled”, “beyond delighted” and “a fantastic achievement” were among the many comments that are still pouring in from Greats finalists...
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.