With the eyes of the world on tomorrow’s Coronation (6 May), the British Independent Retailers Association (Bira) is encouraging retailers to make the most of the Coronation across their store fronts, marketing and social media posts, with many gift shops having been patriotically flying the flag in the run up, plus much more besides.
The Association says it is hopeful for a better May, with extra Bank Holidays and the Coronation creating more footfall on the high street.
“National events raise morale and put a smile on people’s faces, making them want to go out into our towns and cities,” states Bira’s ceo Andrew Goodacre.“Bank Holiday Monday may also make up for a quieter shopping Saturday, so we’re hopeful that this month, independents will see better sales.”
Continues Andrew: “Events like the Coronation are always a chance for retailers to focus on British products and quality. While Bank Holidays are not always great for larger town centres, events like this do offer people an escape from the current pressures facing consumers. Great weather would be ideal and, hopefully, it will prove to be a catalyst to people feeling more confident about spending money,” he added.
Top: Show-stopping Coronation front window displays at Cornucopia gift shop in Worcester.
