John Lewis & Partners’ new annual report – How We Shop, Live and Look – published last week, revealed the retailer’s biggest shopping trends in 2022, based on its sales data.
Along with the status symbol of a white sofa, other products that defined the yearincluded home fragrancing products (up a staggering 265%), pet accessories (up 100%), champagne flutes and wine glasses (up 88%), plant pots (up 66%),and mugs, where sales almost doubled compared to the previous year. In addition, shell themed tableware sales were up by 47%, confirming that hosting and entertaining at home is still on the up.
Soaring home fragrancing sales would seem to show that people want to their homes to smell as good as they look, with the house plant trend continuing unabated, as consumers continue to show an insatiable appetite for faux plants and dried flowers (20%), along with plant pots.
As for the leap in mugs sales, the retailer highlights that it’s been important for people to take a moment to enjoy the little things in life, such as a mug of tea or coffee.
The analysis of John Lewis’ trends has led the retailer to retire its 97 year-old Never Knowingly Undersold promise and replace it with For all Life’s Moments, as it identifies what it terms as ‘the moments economy’ in the report.
The research showed that shoppers are making more of everyday moments, rather than just the big experiences, and over the next few months, John Lewis will be revamping its stores, enabling customers to browse by ‘moments’ rather than category sectors.
Top: John Lewis & Partners published it’s annual How We Shop, Live and Look report on 5 September.
