Among the organisations exhibiting at the Hong Kong Gifts & Premium Show,which ends tomorrow, Wednesday 30 April, is the British Allied Trades Federation (BATF), whose stand in Hall 5E (M13) in the show’s Cultural and Creative Avenue, is showcasing products from 11 UK companies – Art on Scarves, Bothy Threads, British Colour Standard, Freya Rose London, McLaggan+Co, Meg Hawkins, Pure Table Top, Skyline Chess, Sue Ure Maison, Talking Tables and Wrendale Designs.
“We were offered the opportunity by the Hong Kong Trade Development Council (HKTDC )to return to the show this year to showcase brands whose designs reflect a British theme, culture or heritage,” Taran Sahota, international services manager at the British Jewellery & Giftware International, (part of the British Allied Trades Federation), told GiftsandHome.net. “We selected eleven brands to showcase here, supported by the HKTDC. Since the pandemic, and without government funding, this has been our first opportunity to expand the market and understand how it has bounced back post pandemic. It Emeans that we can now go back to the UK and speak to member companies, investing further to see if there is a market here for companies to return with their own stands next year.”
Taking place at the Hong Kong & Convention & Exhibition Centre, the HKTDC unveiled five trade fairs last weekend – the Hong Kong Gifts & Premium Fair, Home InStyle, Fashion InStyle, Hong Kong International Printing & Packaging Fair, and DeLuxe PrintPack Hong Kong, with two major licensing events – the Hong Kong International Licensing Show and Asian Licensing Conference – opening their doors yesterday (Monday 28 April).
The Hong Kong Gifts & Premium Fair marked its 40th anniversary with the theme Celebrating Four Decades of Wonder, showcasing products that blend functionality with creative design, to include award-winning entries from the Hong Kong Smart Design Awards highlighting local design talent.
Fashion InStyle’s new highlighted zone, NEXT@Fashion InStyle, is showcasing advanced fashion materials from over 60 global suppliers, while Home InStyleintroduced the Gerontech Living Pavilion to support the growing silver economy. It also expanded its Cultural and Creative Avenue, welcoming first-time exhibitors from the Czech Republic.
Additionally, two packaging fairs have been showcasing printing and packaging solutions balancing sustainability and smart design and aligning with market trends.
“Hong Kong’s exports of gifts, home products, fashion items and packaging solutions are increasingly targeting the mid-to-high-end market, transitioning from original equipment manufacturing to original design,” explained HKTDC deputy executive director Sophia Chong. “The HKTDC remains committed to supporting exhibitors’ needs to help them upgrade and transform their businesses, while enhancing the overall quality of our exhibitions to provide a premier platform for cultural and creative design that can reinforce Hong Kong’s position as a leading regional creative hub.”
Sophia continued: “This year’s lifestyle fairs are being held together in late April to offer buyers a one-stop, diverse sourcing experience, helping industry players explore cross-sector and cross-disciplinary business opportunities and creating synergies.”
The 2025 lifestyle fairs and conferences have attracted some 6,000 exhibitors from over 30 countries and regions, including Mainland China and Hong Kong, as well as Australia, Japan, Korea, Malaysia and Thailand from the Asia-Pacific region, and the UK, Italy, Spain, Switzerland and the United States from the European and North American regions.
Top: The Hong Kong Trade Development Council’s series of April lifestyle exhibitions welcomed exhibitors and visitors from around the world, showcasing Hong Kong’s pivotal role as a global trade hub.
