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How We’re Making It Work: Seven Days On

With homewares making up over 50% of Mooch Gifts & Home’s product mix, co-owners Jon May and Luke Jacks re-opened their stores in Bewdley and Stourport on Severn on June 10, five days before the government’s official re-opening date of June 15.

“We’ve had a great first week, with healthy sales in both stores, despite our reduced hours and numbers allowed in, with Saturday being almost like a regular Saturday,” reported Jon.

“In fact, we’ve traded higher than planned which is excellent news.”

Above: Mooch Gifts & Home in Stourport on Severn.
Above: Mooch Gifts & Home in Stourport on Severn.

Home Accessories have proved very popular with feature clocks and houseplants among Mooch’s best selling ranges, along with candles and greeting cards. Adds Jon: “Shoppers have been ‘treating’ themselves, with our average spend over £25 per customer.”

With Father’s Day homing into view this Sunday (June 21), there have been strong sales online as well as a social media campaign and window graphics, with ranges also available in store. “In fact, we only have limited stocks available now, having taken the decision not to re-stock specific ‘dad’ ranges,” Jon explains.

He adds: “Online continues to remain very healthy with free local deliveries proving popular for those not feeling confident yet to shop in-store.”

 

Top: Mooch Gifts & Home tells customers: ‘We’re Open!’

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