IND!E has unveiled a ground-breaking commercial model designed to provide unprecedented market access for SME challenger brands. The initiative, supported by Ocado, creates a unique opportunity for emerging brands to reach major retail platforms.
“This landmark partnership is an opportunity for entrepreneurs to live their dreams,” said Matt Hopkins, founder and ceo of IND!E. “We are thrilled to collaborate with Ocado to provide a launchpad for innovative products and groundbreaking brands. Our shared vision is to empower SMEs, driving growth and diversity in the retail market.”
Through the partnership, IND!E will introduce a unique commercial framework, hosted by Ocado, that allows SMEs to debut their products in the competitive online retail space. The initiative will enable Ocado to test and trial new products and trends, providing a valuable platform for SMEs to showcase their offerings before potentially becoming direct suppliers.
In addition, IND!E and Ocado will host Pitch Live, a Dragon’s Den-style eventwhere emerging brands and budding entrepreneurs can pitch their products and innovative brands. The winner will secure a coveted space on the IND!E shop-in-shop at Ocado, providing unparalleled exposure and a direct route to market for the winning brands.
The IND!E shop-in-shop at Ocado is set to go live in autumn/winter 2024,showcasing a curated selection of innovative products from emerging brands, offering customers a unique shopping experience and giving SMEs the chance to reach a wider audience.
IND!E, which has a successful track record of hosting Pop-Up Shops in other major retailers, such as John Lewis, Morley’s, Waitrose, Boots and Harvey Nichols, will also be bringing the new integrated commercial model to other like-minded retailers. The strategic expansion aims to further support SME challenger brands and extend their market reach.
Top: Matt Hopkins, founder and and ceo of IND!E.
