As Glee gets ready to welcome visitors next week (NEC, 27-29 June), British supplier Ivyline is looking forward to unveiling hundreds of new lines at the show. (Hall 6; stand E60-F61). The company will be showcasing its latest design-led home and garden collections which range from premium grow-your-own accessories and giftable planters to Christmas décor and outdoor furniture.
“We’ve listened carefully to retailer feedback over the past months and have really tried to hone in on specific gaps in the market to help ramp up sales,” explains Ivyline’s managing director Scott Thomas.
“As well as offering a wide variety of value ranges so that our products can be enjoyed across all consumer demographics, Glee will see the introduction of some fabulous premium pieces that will attract well-heeled customers who aspire to a certain lifestyle in the home and garden. We’re especially pleased with the new large-scale planters and stunning terracotta pots that I’m sure will prove irresistible. Our Christmas collection has also gone from strength-to-strength, further cementing our strengthened position in this important market segment.”
The new Spring/Summer 24 collection includes 162 new indoor lines and 115 for outside, most of which are made close to home in Europe with ethical and sustainable principles in mind.
With an eye on market-leading style trends, the designers have incorporated Pantone Colour of the Year for 2024 – Apricot – into the new collections, along with premium terracotta, extra-large planters and other additions which address gaps in the market for emporium pieces and regency style.
The company says that price reductions on around 80 products, and a price freeze on hundreds more will help ease the burden on retailers, with Ivyline working with customers to tackle the cost-of-living crisis. The company also highlights that new point of sale and bespoke in store display solutions will elevate the Ivyline offering instore, providing a backdrop for aspirational lifestyle products to draw the customer’s eye.
The two-tiered display and POS offer full product access that can be optimised to suit all store layouts, with an additional merchandising unit available for Ivyline’s classic Brampton outdoor terracotta model.
Visit www.ivylinegb.co.uk; email: sales@ivylinegb.co.uk; tel: 024 7633 9180.
Top: New products from Ivyline’s Spring/Summer 24 collection include, from left to right: Nature’s Story Edit; Moreton Ivory vases in the Country Edit and planters in the company’s Classic Luxury range.
