Following Jardinopia’s successful initial foray into the world of licensing in 2019, with a wide range of Beatrix Potter pot accessories sold under the company’s multi award-winning brands Potty Feet, Pot Buddies and Cane Companions, the rapidly expanding home and garden gifts company is set to launch its first licensed garden wear, tools and Eco-Pot product ranges in February at Spring Fair and Top Drawer.
Working in close collaboration with both Walt Disney Company and Penguin Books (the home of Peter Rabbit currently celebrating his 120th anniversary), the range for both children and adults encompasses the Winnie the Pooh, Mickey Mouse and Friends, 101 Dalmations and Classic Peter Rabbit Beatrix Potter franchises.
”We are delighted to be working so closely, and at such a strategic level, with both Walt Disney Company and Penguin Books to create a wide range of innovative, high quality garden products for these market leading franchises,” says Jardinopia’s ceo Andrea Barnett. “We are focused on producing a differentiated range, with strong environmental credentials, while at the same time attempting to get as many children interested in gardening and the outdoors as possible’.”
The initial ranges include gardening gloves, gauntlets, kneelers, hip and shed tidies, gardening aprons and gardening bags, as well as high quality tools, seed products and a range of Eco-Pots made from bamboo and recycled plastic bottles.
In all, over 150 lines will be launched at Spring Fair (stand no. 4B29) and Top Drawer (stand no. B21) in February this year, with a further 100 lines launching throughout 2022 across multiple garden product categories.
Visit www.jardinopia.com
Top: Brand new from Jardinopia, a Mickey Mouse themed garden tool bag with tools.
