Having grown the Jellycat business over the past 25 years through employing a network of UK sales agents – with many independent gift retailers among the brand’s devoted stockists – the company has taken the decision to implement a strategic shift in its sales operations and has decided, as part of its broader business strategy, to bring its sales team in-house.
The transition to an in-house sales team aims to align Jellycat’s sales organisation with rapidly growing consumer demand, allowing the company to support its customers with fully dedicated teams. The new in-house sales team will continue to be field-based as the company recognises the importance of nurturing in-person connections with valued independent retailers, who are integral to the brand’s success.
The brand’s independent accounts are a vital part of the Jellycat family, with the company emphasising that independents are front-of-mind for this new chapter, with Jellycat supporting partners and customers throughout this transition period.
