The just-published John Lewis annual trend report, ‘How We Shop, Live and Look’, has, once again, looked back at the products and trends that defined the past year.
The report revealed that Jellycat’s Amusables saw sales increase by 43%, with products appealing to adults as well as children. This Christmas, sales of seasonal Jellycat’s plush Christmas pudding, mince pies, gingerbread men and candy canes have risen by 1,411% over the past 12 months. The brand’s Kawaii, and faces-in-food plush also attracted Gen Z customers who like to feature them as handbag accessories.
Staying with bags, the report highlighted that small handbags were given the cold shoulder, with shoppers falling back in love with large, tote style bags which fit everything. The number of small bags in the department store’s top ten best sellers halved to just four. Plus, due to the wet weather in 2024, umbrella sales rocketed by 94%.
Meanwhile, social shopping is very much “in fashion”, stated the report, with one in five (19%) of customers surveyed saying that they had shopped more with friends and family this year.
As for trends going into 2025, pistachio is John Lewis’ colour of the year, while in Home, the report predicts that floral tableware will be trending, with trayscaping the new tablescaping.
John Lewis surveyed a panel of 1,996 customers between 1-5 November 2024.
