Following SugarLane’s successful launch at Spring Fair this year, Joe Davies is looking forward to unveiling the brand’s exclusive Autumn/Winter collection at Harrogate’s Home & Gift show, which takes place from Sunday July 17 – Wednesday July 20.
“I’m really excited about the gorgeous, rich colour palette for Autumn/Winter ” enthuses the company’s fashion consultant Bev Allen, who was tasked with starting the company’s exclusive SugarLane brand from scratch last year.
“There are lots of sapphires and rubies, as well as fashionable emerald greens, and, of course, an abundance of prints,” confirms Bev, who previously worked for George at Asda and Bravissimo. “Lots of pieces in the new range feature muted brights and exclusive digital prints, and there is also Caramel Mono which has timeless styles with a modern twist, built from a palette of solid, on trend colours. Plus, we are introducing a new category of knitwear, with a rich colour palette, that sits alongside the collections.”
Clothes come in two sizes – small/medium and medium/large – with pieces fitting together resulting in four core capsules for Autumn/Winter. With independent gift retailers in mind, each capsule fits onto one rail, plus, shops can re-order ‘Little and Often’ as with all other Joe Davies products.
“Everything is designed in the UK, and is exclusive and unique, created with the planet in mind,” emphasises Bev.
“Wherever possible, our polyesters are made from recycled plastics, and we are working with our partners to source natural fabrics responsibly, with everything ethically sourced. Every garment features its own swing tag too, highlighting not only its sustainability credentials, but also elements related to fabric and design.”
Adds Bev: “with newer and first-time fashion buyers delighted with the Spring/Summer ‘ready to go’ capsule, and more experienced fashion buyers enthusiastically purchasing across the range to add to their existing fashion offer, we can’t wait to show buyers what’s new for the run-up to Christmas on our stand – hall B, stand B66 – at Harrogate,” she states, “with the collection available to order from Joe Davies from this July.”
This feature appears in the July/August 2022 issue of Progressive Gifts & Home. To read the article in full, click here.
To read the July/August issue of Progressive Gifts & Home click here.
Top: Joe Davies’ fashion consultant Bev Allen admires SugarLane’s brand new capsule Autumn/Winter collection.
