Forming part of what is being hailed as the ‘biggest revamp in John Lewis’ history’, the department store is getting ready to launch a cross category product collection this September, under a new John Lewis & Partners label.
Sara Allbright, buyer of gifts and candleshop for John Lewis, who has been heavily involved in the creation of the new collection, told GiftsandHome.net that the launch is “all part of our drive for product differentiation.”
Products will be specially developed for John Lewis and be exclusive to the department store group, or ‘sheltered’, as in not widely available elsewhere.
Individual buying offices have been working closely together to create the collection, which spans candles to confectionery, and includes greeting cards. John Lewis has also recently unveiled its biggest investment in fashion.
As the store battles falling profits – in June, JLP warned that half year profits before exceptional items were expected to be ‘close to zero’ – 17 stores are said to have been selected as pilots, offering customers ‘experience’ desks to access services such as beauty and styling.
Plans for the department store’s Oxford Street branch include a pop-up cinema and a rooftop bar.
Above: Next month sees John Lewis launch own brand John Lewis & Partners.
