As the country continues to self-isolate, a John Lewis Partnership ‘Feel Good Friday’ campaign has been designed to bring the nation together.
The first initiative, which launched last Friday (April 24), is asking children to share their designs to create a ‘super-bear’ cuddly toy that celebrates the spirit and fortitude of the men and women working on the frontline during the Covid-19 crisis.
The bear will be sold at Christmas, with 100% of the profits going to the NHS.
“The acts of gratitude demonstrated by the public towards frontline workers, from the thousands of ‘thank you’ pictures to Thursday evening clapping, shows how deep our nation’s love for the NHS goes,” comments Martin George, marketing director for the John Lewis Partnership. “We’ve already been supporting the NHS and critical workers in a number of ways, but we want to make a lasting contribution that demonstrates our appreciation for those who are on the front line.”
He continues: “We hope this competition will help inspire the nation’s children to put pencil to paper and encourage many to submit their creations, while helping us give something back to our wonderful National Health Service and frontline workers.”
The winning design will be turned into an exclusive Christmas toy and sold by John Lewis and Waitrose from October.
Every Friday, John Lewis and Waitrose will focus on one skill or pastime to help people enjoy a shared interest or learn something new, creating stronger relationships within local communities.
Working with Partners, celebrity experts, a range of charities and the NHS, initiatives will include everything from gardening, arts and crafts, and mindfulness, to baking and fitness.
Top: The John Lewis Partnership has launched ‘Feelgood Friday’.
