Given the significant increase in ethical consumerism, the knock-on effect has been for suppliers to up their game, with the Katie Loxton brand embarking on a journey of becoming more sustainable this year by offering nine bestselling styles that have all been made from recycled materials.
The Sustainable Style collection is the brand’s first launch, with the company’s eco-friendly goal being to create all collections sustainably. “The capsule collection includes some of the brand’s bestselling styles, from the Sophia crossbody to the Kensington weekend bag, which deliver the same loved style without any sacrifice on quality or look,” confirms Katie Loxton, founder of both her eponymous company and Joma Jewellery.
The collection has been created using RPET-based PU and RPET polyester lining, with RPET material (recycled polyethylene terephthalate) made by using recycled plastic bottles, with the Kensington weekend bag made from 21 plastic bottles. (One metre of RPET PU material can reuse 21 waste plastic bottles, reducing CO2 emissions by 1.32 litres, saving 0.02 litres of oil and 1.94 litres of water).
The company is also moving its bestselling Katie Loxton Perfect Pouch to an eco-friendly material, one of the first to do so in the fashion industry. “This is just the beginning!” says Katie.
For AW21, the company will be expanding the Sustainable Style collection featuring brand new colourways for bestselling styles.
Above: The Katie Loxton Kensington weekend bag. Khaki green has been chosen for styling through the seasons.
