Licensing partners Pink Key Licensing and Kimm & Miller are celebrating after the successful launch of a new Kellogg’s Vintage housewares collection.
The initial offering includes a range of porcelain ‘essentials’ based around breakfast time such as cereal bowls, a teapot, a travel mug for the morning commute, salt and pepper pots, plus enamel mugs.
TruffleShuffle is the first retailer to list the new range, with the company getting behind it with key photography and promotion on its site. Upcoming listings include Shop Direct and JD Williams.
Kimm & Miller explained that independent interest in the range is strong, with a new online shop launching in July which will major on the Vintage range.
“Although Kimm and Miller have not been regarded as a ‘housewares’ licensee, they have been working with us for many years on our hugely successful Christmas gifting range,” explained Richard Pink, managing director of Pink Key Licensing. “They understand the brand and we love their design capabilities. Looking at this range we know we have chosen the right partner.”
Top: Kimm & Miller’s newly launched Kellogg’s Vintage housewares collection.
