Design led gift, home and lifestyle store HUUS, based in Halesworth, Suffolk, has won the inaugural Thrive and Survive retail initiative organised by Exclusively Housewares and Exclusively Electricals.
HUUS – which sells gifts, home accessories and furniture, inspired by the clean lines of Northern European design – opened just over a year ago, will receive a consultation with the shows’ trends experts, Scarlet Opus.
“This will be a fantastic opportunity for us to work with Phil Pond and his team at Scarlet Opus to identify opportunities to strengthen our brand and business,” enthused owners Jane and Rob Dekker. “Tunnel vision can easily creep in, and it’s important to keep up with, and ahead of, the market in this difficult era of British retailing. We entered the Thrive and Survive competition to gain a fresh view of the business that will challenge us in our thinking about the shop’s future direction.”
The shop was chosen for the opportunities it presented, its enthusiasm to take part, and openness to react and implement recommendations. The retailer is particularly keen for ideas on how to make more of an impact via its unusual shop exterior, which has small high windows.
The Exclusively show team will be sharing the results of Huus’ consultation with Scarlet Opus for the benefit of other retailers.
Top: The exterior of Huus, Halesworth, which used to be an HSBC bank.
