With sustainability at its heart, Shoreditch based lifestyle retailer W A Green – which first opened its doors three years ago – has launched a brand new range of ‘anti-hygge’ home accessories with many of the products designed and made in house.
“Everything is made with the belief that the home should be a place of inspiration and excitement, with these products are the antithesis of all things minimal and Scandi,” says W A G’s owner Zoe Anderson. “I only work with producers who understand the provenance of their products. From 100% lambswool to unbleached cotton, the collection adds positivity and colour to the home.”
Among the new products in the range are silk cushions, extra long matches, tea towels and lambswool blankets.
Showcasing small, independent designers next to leading brands, the range covers ceramics, soft furnishings, furniture and lighting.
Top: Zoe Anderson is shown standing outside W A Green in London’s trendy Shoreditch.