This ad will be closed automatically in X seconds.

Lights, Camera, Action!

With physical trade shows still unable to take place in the UK, and with more companies deciding to use videos as part of their marketing, British artisan designer Julie Dodsworth recently created a promotional video to showcase her new products and designs, with her licensing and retail partners very much in mind.

See the video in full below.

“Exhibiting at trade shows is a great way to get instant feedback on products and designs from our customers,” explains Julie, whose business model is a blended one, mixing licensing with her own product development and wholesale business “But with that not possible this year, I thought creating a film to introduce our new designs would be the next best thing.”

Above: The Julie Dodsworth stand at Autumn Fair 2019.
Above: The Julie Dodsworth stand at Autumn Fair 2019.

The film, which has been widely distributed, has resulted in several orders from retailers. Additionally, several new licensees have come on board including Deva Designs  for giftwrap and gift bags, while My Gifts Trade has added new designs to its existing collection.

Above: My Gifts Trade has been a long standing licensee.
Above: My Gifts Trade has been a long standing licensee.

Julie has also recently worked with Kew Gardens and The Woodland Trust to create bespoke designs which feature on products sold exclusively in their retail outlets.

Ian Downes, managing director of Start Licensing, which is handling the programme in the UK, comments: “Julie really knows her audience well as she has a direct dialogue with retail buyers. Investing in a bespoke promotional film was a smart move from Julie that has been rewarded with increased orders.”

 

Top: Designer Julie Dodsworth is currently using video as a marketing tool to showcase her new range of products.

MORE NEWS
Chancellor.
 
A letter, organised by the British Retail Consortium (BRC) this week, highlighted closures, job losses and price increases...
Pure_SF
 
The Pure brand will sit alongside Moda to create Moda x Pure, with the move aiming to strengthen Spring Fair's position as a destination for the fashion sector...
Retail
 
The legislation comes into force on 2 December, with the Association urging independents to engage with their local authorities...
SourceNewsletter
 
The newsletter will deliver the latest insights, trends and innovations from the world of sourcing, sustainability and retail straight to inboxes....
Temple of Incense
 
“Lighting incense comes with added ritualistic appeal for meditation, yoga, or just simply ‘chilling out’”...
Brocante-Gracie
 
To date, Brocante has raised over £4,000 for 18 year old Gracie Mae who has a brain tumour, with co-owners Kieron Cockley and David Lorimer also setting up a Go Fund Me page...
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.