Sales have soared for Cambridge (part of Ultimate Product’s own-brand Portobello label) as its Flamingo travel mug and serveware and Polynesia leaf print tableware are being used in TV’s Love Island villa.
Fans of the hit TV show – currently airing each night on ITV2 – have spotted and searched for the products as used by contestants and on display in the villa. As a result, Ultimate has seen around 12 months of stock of its Cambridge Flamingo travel mug sold in a week.
While Love Island contestants are enjoying drinking their tea and coffee from the mugs, the products are also appealing to consumers for their eco- credentials as they are made from bamboo fibre.
M&S too, recently sold out of its flamingo wine glasses after they were seen being used on the programme.
Top: Cambridge Flamingo and Polynesia ranges from UPGS.
