For the first time in its history, Mad Beauty is expanding its product line to include a pet care range that includes luxurious grooming products and accessories that ensure pets can enjoy the same level of pampering as their owners.
“Our pets are part of our families, and it makes sense to include them in the Mad Beauty experience,” says Trevor Cash, director of Mad Beauty. “The new category is a natural extension of our brand, and we can’t wait for customers to discover these high quality, pet-friendly products, with the category reflecting the brand’s commitment to innovation and meeting the evolving needs of its customers.”
Mad Beauty has also unveiled its AW24 collection that features an array of innovative gift sets and individual products that are designed to elevate seasonal gifting with trend-setting beauty and care essentials.
- Disney Magic Reimagined: Four new collections feature The Jungle Book; Minnie Bow Magic; Tinkerbell and Disney Villains
“Disney has always been at the heart of Mad Beauty’s collections,” says Julia Cash, creative director of Mad Beauty. “This season, we’ve taken beloved characters and infused them with modern twists, creating products that are not just nostalgic but also incredibly current and fun.”
- Warner Bros. Collection: Four new collections feature Beetlejuice; Joker; Tom and Jerry and Friends (celebrating its 30th anniversary)
“Each collection has been carefully crafted to resonate with fans old and new, blending humour, nostalgia, and quality,” highlights Julia.
Meanwhile, a new license for Mad Beauty is the Rocky Horror Show. “Rocky Horror is more than just a show—it’s a cultural phenomenon,” states Trevor. “We’ve crafted this collection to embody the spirit of the show – daring, unique and always a little bit fabulous. Don’t dream it, be it!”
Plus, Mad Beauty has introduced two brand new, exclusive seasonal ranges under their own label. Cool Yule offers festive feelgood gifts that capture the spirit of the season, while Nutty Nutcracker is a whimsical range filled with stocking fillers.
“Our Mad Beauty branded collections are all about capturing the joy of the season,” emphasises Julia. “Cool Yule and Nutty Nutcracker are designed to be the perfect stocking fillers—fun, festive and full of charm.”
Top: Mad Beauty’s new Autumn/Winter 2024 collection.
