Inspired by the art of animation, Mad Beauty, the award winning design and gift-led bath, beauty and cosmetics brand, has created an innovative Disney 100 collection that spotlights the history, original invention and innovation behind Disney’s everlasting magic.
Taking inspiration from Walt Disney’s unique vision in bringing characters to life on screen, the company highlights that every piece in the collection has been designed to “surprise and delight”, with an interactive moving elements based on classic, groundbreaking animation and movie making techniques.
The range features an iconic line up of much loved Disney characters including Mickey Mouse and Minnie Mouse, Winnie the Pooh, Tinkerbell, Alice in Wonderland and Snow White.
Merchandise includes a deluxe iridescent cosmetic make up bag with moving camera lens inspired packaging; a movie theatre inspired box that opens up to reveal a duo of biodegradable sheet masks, and a hand care set with articulated waving puppet-like Mickey Mouse nail file. Surprises include hidden characters and classic movie stills with clever sliding film canister and lenticular packaging, and a flick through flip book to reveal playful animations.
100 Years of Wonder is the latest in a series of Disney-inspired collaborations, with the brand launching The Little Mermaid original film and Pure Princess collections earlier this year.
Top: Mad Beauty’s Disney 100 Years of Wonder collection.
