Among the hundreds of new launches at Spring Fair (February 3-7, NEC) will be a new licensed range of gifting, bags, stationery and ceramics inspired by the May The Thoughts Be With You brand, with products aiming to capture the uplifting and thought provoking values of Charlotte Reed.
Product lines will include entirely new brand content, created by Charlotte, and will span the two areas of Half Moon Bay’s business, Shruti and Ice House Books.
“The product collection is fun and quirky, offering something new and refreshing in the marketplace,” explains Michaela Davies, head of product for Shruti. “Mental Health awareness is an ongoing subject for discussion and heightened awareness, so the timing of this collection could not be better.”
The first tranche of products will launch at retail in late Spring, ahead of Charlotte’s latest book release – My Path to Happy: Struggles With My Mental Health And All The Wonderful Things That Happened After – which is due to be published on May 2.
With her daily online thoughts, a weekly column in the Evening Standard newspaper and a first book published back in 2014, Charlotte’s work and brand profile has significantly increased in popularity.
Half Moon Bay/Shruti is exhibiting at Spring Fair in Halls 6-7, 7 & 20 on Stand 6G22-H23.
Top: Getting ready to launch at Spring Fair: Half Moon Bay’s May The Thoughts Be With You licensed collection.
