This ad will be closed automatically in X seconds.

Moonpig’s Proposed Buyagift Acquisition For £124m

Leading online greeting card and gift platform Moonpig is to acquire gifting experience business Buyagift for a total of £124m, with the company benefitting from the growing £6bn UK gift experiences segment of the gifting market – days out, meals out and other activities.

The acquisition, which will drive cross-selling opportunities, is expected to befinalised by the end of July, delivering an instant step-change to the breadth and relevance of Moonpig Group’s range.

“The proposed acquisition of Buyagift rapidly accelerates Moonpig Group’s journey to become the ultimate gifting companion,” states Moonpig Group ceo Nickyl Raithatha. “There is strong strategic rationale for the transaction and compelling financial benefits.”

Continued Nickyl: “Buyagift is profitable and highly cash generative, with a proven track record of strong growth, and we are excited by the ways that we can further transform the business using the Group’s proven playbook. We see significant potential for the cross-selling of gifting experiences to Moonpig Group’s loyal customers.”

The proposed acquisition will enable the digital delivery of gifts on Moonpig Group’s technology platform, to include  the opportunity to ‘make the greeting card the gift’through gift vouchers printed within the card. It also unlocks the same-day gifting market through embedding the gift experience in an e-card delivered instantly.

 

Top: Moonpig is to acquire Buyagift for £124m.

MORE NEWS
PGHBarometer
 
Now in its 19th year, PG&H’s unique, annual survey delves into the trials, tribulations and triumphs of independent gift retail, with environmental matters high on the agenda for gift retailers...
1
 
The conference will be taking place at London’s Royal Geographical Society on 5 November...
2-The Benevolent Society-15
 
Financial assistance is available for gift industry folk to include retailers, suppliers, reps and agents as well as those starting out or progressing their career journey...
4
 
The company will be unveiling a brand new range of seasonal free-standing display units, (FSDUs), tailored to key seasonal events...
3
 
Boots, Dunelm, Lululemon, Matalan, MINISO and Poundland are among the new retailers participating...
GreatsJeyes
 
“What an honour”, “very thrilled”, “beyond delighted” and “a fantastic achievement” were among the many comments that are still pouring in from Greats finalists...
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.