Having successfully launched her first homewares range in collaboration with BlissHome at Brand Licensing Europe (BLE) last month, Nadiya Hussain, the prolific TV chef, author and TV personality, has now seen the range go ‘live’ at www.nadiyahussain.shop
The collection features eight different designs across a full tableware range, as well as kitchen candles, spice racks, aprons, oven gloves and tea towels.
Nadiya reveals that her love of homeware comes from her mother. “She could never bear to throw away a plate, so they all had different patterns and designs. Therefore everything was mixed and matched.”
She continues: “Personally, I hate serving food on plain white dishes, and prefer beautiful plates to display my food. Then I can say to my family and friends, come on, get in and eat…”
Gabrielle Bliss, director of BlissHome, added: “We’re thrilled to be working with Nadiya on this stunning range. Right from the start we loved her exciting, colourful mix and match designs.”
Good news for both Nadiya and BlissHome is that the homewares range is already attracting positive comments across social media.
Top: Colourful bowls are among the items in the new Nadiya range of homewares for BlissHome.
