When the doors open at Top Drawer this weekend, the show will be bringing the best of Japan to London with a new Rising Design Japan Pavilion from JETRO London. The stand is dedicated to showcasing innovative Japanese design, and will feature a curation of 10 brands seen in the UK for the first time.
“Lauded for its beauty, charm and simplicity, Japanese aesthetics are very desirable to consumers in the UK and the rest of the world,” comments Alejandra Campos, event director at Top Drawer.
Continues Alejandra:“We are excited to welcome the delegation from Japan through JETRO, and to create a focused space to promote Japanese design and innovation. We think our visitors will relish the opportunity to discover some truly unique and beautiful products.”
Top Drawer takes place at London’s Olympia from September 9-11. Visit www.topdrawer.co.uk
Top: Among the stands at Top Drawer will be the Rising Design Pavilion showcasing brands from Japan.
