Further additions to the Pikmi Pops licensing programme have been revealed by Bulldog Licensing. The new deals see Blueprint on board for stationery and bags and Spearmark for housewares and lighting ranges.
“Pikimi Pops is blowing away the competition in girls’ collectables and it’s no surprise this success is translating into the licensing sector,” says Bulldog licensing director Vicky Hill. “The programme will continue to grow as there is plenty of scope for expansion across any number of categories.”
Created by Moose Toys, Pikmi Pops is a range of sweet-scented miniature plushies that come with surprises, packaged inside an iconic lollipop vessel. Each Pikmi Pop has treats inside to include 45 scented mini-plushies, dangler strings, accessories and messages.
The brand has sparked a playground craze for girls aged 5-9 and huge UK sales are being reported, with the property consistently topping the charts of new brands.
Top: Pikmi Pops is the latest playground craze.
