As Tendence gets ready to open its doors this weekend at Messe Frankfurt, a brand new area for stationery and printed products – Paper & Friends, situated in the heart of Hall 11.0 – will be showcasing gift books, notebooks, greetings cards, postcards and calendars.
“With focused content and a careful choice of exhibitors, we will be offering gift, stationery and lifestyle shop owners a product mix that is diverse, but where everything goes together,” says director of Tendence Bettina Bär. “With its date in early summer Tendence presents an ideal ordering platform, particularly for greetings cards and calendars, as well as the whole range of Christmas stationery products.”
Paper & Friends is being curated and designed by Angelika Niestrath, an expert in supplementary product ranges and displays.
“Paper & Friends will present the different product ranges as an attractive package, like a concept store for specialist retailers,” says Angelika. “The imaginative design of the stands will generate impulses for creative product displays in shops.”
Elsewhere in Hall 11.0, eight renowned brands in the Tendence Village will show retailers how they can increase their sales with the right mix in their shops.Companies will be showing not only trends and new products but also creative ideas for the point-of-sale – from product placement to assortment compilation – making the Village not only a great source of inspiration for buyers, but also a point of contact, with the emphasis on the exchange of ideas.
Tendence will be taking place from June 30 to July 3.
Top: There will be ideas aplenty in the Village at Tendence.
