It’s not often that the gift industry trends on Twitter, but gift and pop culture supplier Paladone’s name was certainly up there when the company sponsored the recent launch party at the10th BlogOn bi-annual conference held in Manchester last week.
“It’s the fourth time we’ve been a part of the event, which is for bloggers by bloggers, covering everything bloggers need to know – photography, tech, creating engaging content, and building brand relationships,” explained Paladone’s communications executive James Parrish.
“We took a space in the brand hall as it’s a great opportunity to meet up-and-coming bloggers who take care in the content they produce, as well as to build Paladone’s brand profile within a community of influencers.”
The conference, hosted at Hotel Football, next door to Old Trafford, was run by Laura Seaton (tiredmummyoftwo.co.uk). “In addition to skill building and networking with brands, there was a real focus on building a community of bloggers,” continued James. “It’s why we like to host the launch party the night before the event, as it provides a fun environment for bloggers to network among each other and to let their hair down.” Visit blogonuk.com
Top: Laura Seaton, organiser of May’s BlogOn conference, speaking to delegates. (Laura Seaton @mumsymidwife)
