Notebooks that used to be coffee cups, pens that used to be plastic bottles, erasers made from diverted landfill materials, storage items that are 3D printed sugar cane, recycled leather pencil cases and bamboo rulers all feature in Paperchase’s inaugural Conscious Living sustainable stationery and homeware collection.
A first from the brand, Conscious Living aims to champion new techniques and suppliers to create popular Paperchase products with friendlier materials. Soy inks, recycled leather, bamboo, recycled coffee cups and organic cotton feature throughout the collection as well as all products remaining entirely plastic packaging free. Some 42% of the range is recycled and 73% of the range is recyclable or biodegradable.
“Conscious Living was born in response to our customers becoming increasingly aware and concerned about the effects we all have on the planet,” explains Scott Corbett, brand director at Paperchase. “It’s not just about recycling, it’s about sourcing locally and ethically and using friendlier production processes. We have always been a brand that takes our social responsibility seriously. It’s reflected in our brand values but we just haven’t shouted about it.”
Hero products include:
– Extract paper notebooks,with each one made from eight recycled coffee cups and manufactured in the UK in a factory that has minimal carbon emissions.
– 3D printed sugar cane pens, pen pots and paperclips, all designed and printed in Batch. Works’ workshop in East London.
– Recycled erasers made from TPR (thermoplastic elastomers)– waste that has been diverted from landfill.
Each product in the collection has ethical credentials and the product stories will be told through POS on the shop floor as well as online.
The Conscious Living collection is just one in a suite of eco developments that Paperchase is looking to introduce over the coming months.
Top : Paperchase’s Conscious Living collection sees single-use plastic bottles being given a new lease of life, as 85% of plastic in the set of five gel pens, and 75% of the four highlighters, come from recycled water bottles.
