Stoneglow was recently invited to merchandise its Luna home fragrance collection in the window of John Lewis’ flagship Oxford Street store, with the display installed at the beginning of May.
“We have worked with John Lewis for over a decade and this was the first invite, which is a reflection on the journey Stoneglow has been on in recent years, where our brand has been evolving into a desirable home fragrance premium brand,” commented Stoneglow’s commercial director Louise Dooley.
She highlights that this is an important step for Stoneglow, premium positioning on one of the world’s busiest high streets, and in the UK’s favourite department store.
John Lewis currently stocks four Stoneglow ranges, which Stoneglow confirms is unprecedented.
“The Luna Collection was selected to be showcased by the John Lewis buying team due to its high-end look and key price points,” explains Louise. “The end result looks amazing, which is a reflection on great team work at our head office.”
The window display will run until the June 11. “We will then set up a smaller display in the window of John Lewis’ Peter Jones store on Sloane Square, that will remain there until late July,” Louise confirmed.
Above: Stoneglow’s eye-catching Luna collection is currently dominating the front window of John Lewis Oxford Street store.
