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Progressive Preschool Awards 2024: The Winners

London toy shop Pingo Pongo – which stocks a wide range of gift ideas, wooden toys, educational and creative games, dress up and books – was revealed as the winner of the Best Independent Gift Retailer category at the Progressive Preschool Awards 2024.

The winners were announced earlier this week (Tuesday 12 November), at a glittering ceremony held at London’s Royal Lancaster Hotel, with the event attended by 400 industry executives from across the retail, nursery, preschool, toy, marketing and licensing arenas.

Above: Pingo Pongo’s founder and owner Nikki Agravat is shown with the Progressive Preschool Best Independent Gift Retailer trophy.
Above: Pingo Pongo’s founder and owner Nikki Agravat is shown with the Progressive Preschool Best Independent Gift Retailer trophy.

Welcoming everyone, coo of Max Publishing, Rob Willis, said: “This event happens because of all of you in this audience, and in the whole preschool industry – the fantastic sponsors who back the entire industry, those marketing gurus who enter, those superstar judges we have and, indeed, everyone who buys a single ticket to this day – we thank you.”

The grand finale of the afternoon saw John Carolan, head of category at Boots, Baby & Nutrition, presented with the Outstanding Achievement Award.

The winners of the Progressive Preschool Awards 2024 are:

Best Supermarket Retailer (Sponsored by Paramount)
Asda

Best Multiple Retailer (Sponsored by Misirli) 
Mamas & Papas

Best Mixed Retailer (Sponsored by Rainbow Designs)
Marks & Spencer

Best Department Store (Sponsored by Spring Fair) 
Jarrolds

Best Online Retailer (Sponsored by Aykroyds)
John Lewis

Best Independent Nursery Retailer (Sponsored by Joie) 
Bump Start Baby Shop, Milton Keynes

Best Independent Apparel Retailer (Sponsored by Hippychick)
Smarty Pants Childrenswear, Dundee

Best Independent Toy Retailer (Sponsored by Acamar Films) 
Starlings Toys, Bury St Edmunds

Best Independent Gift Retailer (Sponsored by H&A) 
Pingo Pongo, London

Best Retailer Newcomer (Sponsored by DKB Toys & Distribution) 
Ayrshire Baby Centre, Irvine

Best Retailer Initiative (Sponsored by Penguin Ventures) 
Peppa Pig x Natural History Museum for F&F at Tesco

Best Preschool Apparel Range (Sponsored by Hasbro) 
The Gruffalo and Friends x Team GB SS24 for Asda from Aykroyds

Best Licensed Toy Range (Sponsored by BBC Studios)
Shake It Bluey from VTech

Best Non-Licensed Toy Range (Sponsored by Toy Fair 2025)  
Smoby Activity Wall from Simba Smoby UK

Best STEM/Educational Range (Sponsored by Good Play Guide)  
102 Piece Rainbow Creative Pack from Connetix

Best Preschool Publishing Range (Sponsored by Redan Publishing) 
CoComelon Publishing Range for Farshore HarperCollins

Best Home or Furniture Range (Sponsored by Media Snug) 
Kubbie Sleep from Joie

Best Preschool Gift Range (Sponsored by Moonbug Entertainment)
Little Seedlings Gardening Collection for Dobbies from Hunter Price International

Best Wheeled Goods Range (Sponsored by Harrogate Intl Nursery Fair) 
Maxi-Cosi Fame Premium Bundle from Dorel

Best Car Seat Range (Sponsored by Vista PR)
Anoris T2 i-Size from Cybex

Best Preschool Essentials Range (Sponsored by PreschoolNews.net)
Silicone Tableware Range from Trixie

Best Infant Development Range (Sponsored by Bump PR) 
Disney Baby The Lion King Range from Rainbow Designs

The Eco Award (Sponsored by Poetic Brands) 
Nappies and Nappy Pants from Pura

The Marketing Award (Sponsored by Azaria PR)  
Bing’s Nature Explorers x WWT

What Parents Love Award (Sponsored by The Insights Family)
Disney

Best Wholesaler/Distributor (Sponsored by Jazwares) 
Hippychick

Outstanding Achievement Award (sponsored by Toymaster)
John Carolan

Top: Winner of the Progressive Preschool Best Preschool Gift Rangewas Pingo Pongo. Shown is founder and owner Nikki Agravat (centre), with host Glenn Moore and Livy Coare, licensing and marketing manager at H&A, category sponsor.

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