A survey carried out earlier this summer by online retailer GiftPup discovered that 43% of newlyweds would happily regift an unwanted present, with an additional 17% saying they would certainly consider doing so.
The findings also showed that more than a third of wedding guests spend several days hunting for the perfect present, putting a great deal of thought into selecting something they believe the bride and groom would appreciate.
The figures suggest that there is a growing disconnect between the gifts wedding guests are purchasing, and what brides and grooms are really hoping to receive.
“No one wants to spend ages hunting down the perfect gift, only for the recipient to give it away to someone else, but at the same time we understand that many newlyweds are receiving gifts that they can’t use, or that they simply don’t like,” says GiftPup product manager Emily Ford.
Following the findings of the survey, the company has subsequently created its own personalised wedding gifts designed to facilitate a shift from traditional gifts to more contemporary offerings. The product line includes high quality canvas prints, photo puzzles, customised money boxes and bespoke blankets. Many of the gifts can be personalised with photos, names and wedding dates.
Top: Celebration glassware from Dartington.
