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Retail Survey Reveals Diverging Trends in Sourcing and Sustainability

A new survey conducted by Source, Europe’s leading responsible sourcing shows for gift, home, fashion and garden, has unveiled key insights into the evolving sourcing practices of UK retailers and brands.  

Tomorrow (Tuesday 10 December) at 10am, Source will be discussing the findings during an online panel discussion webinar – The Impact Of Sourcing And Sustainability In Retail In 2025 – in collaboration with Insider Trends, to explore the key findings of the report.

As retailers navigate an increasingly complex global landscape, sourcing and sustainability have become pivotal to their strategies. The new survey of UK brands and retailers, spanning small businesses to large enterprises, uncovers the realities behind sourcing practices and sustainability priorities in 2025. The findings offer a detailed look at where products are sourced, why these regions are chosen, how sustainability goals are shaping business decisions in the next 12-18 months, and what’s impacting these changes.

The State of Sourcing Report – Sourcing and Sustainability in 2025 highlights significant advancements in global sourcing while revealing a fragmented, often hesitant approach to sustainability.

Suzanne Ellingham, sourcing director, Source says: “This is an incredibly important piece of work and one that offers a comprehensive look at sustainability practices and challenges across UK retailers, providing insights into the current state and future trajectory of the industry’s environmental efforts. A diverse range of UK retailers, from micro-businesses to large enterprises, offer their insights into the sourcing practices providing a snapshot of the barriers and motivations shaping the industry today.”

She continues: “As the retail industry heads into 2025, collaboration, transparency, and innovation will be essential for achieving meaningful sustainability progress. By pooling resources and sharing strategies, businesses can move beyond individual efforts to create systemic change. Brands and retailers must also embrace partnerships with government and regulators to develop practical, scalable solutions that balance environmental goals with business realities. With the right guidance and collaboration, 2025 could mark the turning point for sustainability in the retail industry.”

The survey also underscores the complexity of sourcing decisions. While some retailers embrace global markets, others remain rooted in their local regions due to cost, capacity, or strategic priorities. For those considering international sourcing, there is no one-size-fits-all solution, as every business has to navigate unique challenges and opportunities.

To register, visit Webinar: The Impact Of Sourcing And Sustainability In Retail In 2025 by Hyve.

To register to receive the State of Sourcing Report, click here:

www.source-fashion.com/content-hub/reports/download-report-state-sourcing

www.source-homeandgift.com/content-hub/reports/download-report-state-sourcing

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