The Royal Horticultural Society (RHS) has partnered with The Somerset Toiletry Company in the bath and body products category, a key focus for the RHS licensing programme. The partnership marks The Somerset Toiletry Company’s first brand collaboration for several years.
The projected initial launch features standalone products and gift packs. The planned product range has yet to be finalised but is expected to include soap, hand cream, hand wash, shower gel, bath foam and body lotion. Some of the products will also be brought together in special sets designed for gifting. The RHS Lindley Collections will inspire the design of the packaging which will also feature the RHS logo.
The Somerset Toiletry Company soaps in particular underline the company’s sustainability aims. They are manufactured locally at ‘The Ministry of Soap Factory’ in Somerset which The Somerset Toiletry Company opened in 2021 to decrease its carbon footprint. The factory exclusively uses sustainably sourced palm oil certified by the Roundtable of Sustainable Palm Oil (RSPO), which certifies that the palm oil used has been farmed, processed, distributed, and sold responsibly with strict rules that protect animals, the environment and people who live and work in oil palm-producing countries. All The Somerset Toiletry Company’s products are cruelty-free.
“This collaboration is an enormously exciting one, bringing us together with one of the best-loved heritage brands in the country and its unique, beautiful design assets but, more importantly, a brand that shares our devotion to sustainable practices,” states The Somerset Toiletry Company’s chair Sakina Buoy.
Cathy Snow, RHS licensing manager, adds: “A company that is dedicated to sourcing the very best quality ingredients to create the perfect fragrances and formulations is an ideal partner for the RHS brand in the enormously important bath and body products category. The Somerset Toiletry Company is also focused on a drive towards ever-more sustainable products and practices, which was another strong factor in our award of this licence. We’re certain this range will be a big success at retail.”
The products will offer a wide range of fragrances, inspired by and referencing the natural world, which will be listed closer to the trade launch at Spring Fair in February 2025.
The range will arrive at retail later in Q2 2025, selling alongside The Somerset Toiletry Company’s own brands.
Established in 1999 as a small family business, and now celebrating its 25th anniversary, The Somerset Toiletry Company sells luxury body care and home fragrance worldwide and has been recognised with several awards, including the Queen’s Award and a ranking of 14th in the Elite Business Top 100 SMEs (EB100), the UK’s definitive league table of top SME businesses.
Top: The Somerset Toiletry Company’s chair Sakina Buoy
