Move over Zara, Next, Monsoon et al. There’s about to be a new kid on the block in the homewares market – River Island.
Marking a new direction for the fashion retailer, the company has announced the launch of RI Home, a 160-piece collection which includes luxury candles and reed diffusers, with prices ranging from £5 to £32. Other products in the range include Mongolian fur cushions, scatter tables and storage.
“The launch of our brand-new RI Home division heralds the beginning of an exciting chapter for us,” said Dayna Sofair, head of homeware buying. “Style doesn’t end at our clothes. Where we eat, the fragrance we wear and the way we decorate our homes says as much about us as our favourite pair of jeans. With this in mind, we wanted to give our customer the chance to bring some of that signature River Island style and personality out of the wardrobe and into their homes.”
Products will be available both in store and online.
Top: Among the colourful prints and patterns that will be adorning River Island’s debut homewares collection that launches in September.
