Ivyline’s new Royal Botanic Gardens Kew (RBGK) licensed collection, launched at Spring Fair in February, has been further enhanced with new premium quality 360 degree point of sale units, providing a focal point in store for maximum merchandising appeal, enabling shopping in the round.
The collection features four different design edits: Botanical Retreat, Eclectic Orangery, Temperate House and the Outdoor Collection. Embossed stoneware, hand-cast reactive glazes, premium terracotta and the RBGK logo embossed feature across all four portfolios, with matte brass and copper houseplant accessories rounding off the range.
“Our Royal Botanic Gardens, Kew licensed collection is the jewel in Ivyline’s crown and keeps going from strength to strength,” states Ivyline’s managing director Scott Thomas, “with the indoor and outdoor planters ideal as gifts and home accessories.”
The partnership brings together Ivyline’s aspirational contemporary style with RBGK’s illustrious history and rich archive of botanical illustrations. Nature is at the heart of the collection, with most of the products created in Europe using sustainable materials and eco-friendly manufacturing principles.
The new RBGK collection is due to land shortly, with the company advising retailers to pre-order early.
Top: The new Royal Botanic Kew Collection from Ivyline.
