This ad will be closed automatically in X seconds.

Sainsbury’s Reveals Roald Dahl Christmas Gifting

A recent collaboration between The Roald Dahl Story Company and Sainsbury’s features a special Christmas gifting initiative, revealing giftware from licensees that include BB Designs, Creative Tops and Bloom & Blossom.

“We already have a great partnership with Sainsbury’s across multiple categories, and are delighted that a number of our products will also feature across stores this Christmas,” comments Stephanie Griggs, licensing and design director at The Roald Dahl Story Company. “The popularity of Roald Dahl’s beloved stories continues to grow cross-generationally, and we’re confident that the variety of gifting options on offer caters for almost everyone.”

BB Designs has released an exclusive range in the seasonal gifting aisle which includes stationery, home and jewellery. The 11 gift lines retail at £10 or under, making them handy stocking fillers for fans of Charlie and the Chocolate Factory, The BFG, and Matilda.

Creative Tops meanwhile, has produced two exclusive bone china mugs featuring The BFG and Matilda which are available in the home aisle. All products feature illustrations by Sir Quentin Blake.

In addition, the Sainsbury’s Bloom and Blossom range, launched in the health and beauty aisle earlier this month, features six The BFG skus, including the hero Bath, Book and Bedtime gift set featuring an exclusive edition of The BFG book.

 

Top: A selection of the Roald Dahl Christmas giftware that’s available from Sainsbury’s nationwide.

MORE NEWS
Fenwick
 
They will be revealed to the public today, soundtracked by a bespoke rendition of the classic Christmas carol...
75
 
“Christmas 2025 is a much more lavish affair these days, with new American and European traditions added to the UK’s own”...
Look_out
 
“With qualified help and advice the licensing journey can prove to be a rewarding voyage for retailers - big or small”...
 
Home fragrance and wellbeing company CAHM has opened a shop at Sunny Bank Mills...
SwanMill_Gifted
 
David Byk adds the stationery and calendar company to Ling, GBCC and Penny Kennedy group...
Chancellor.
 
Gift retailers left reeling from triple blow of business rates doubling, employer National Insurance rising and the minimum wage increasing...
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.