This month sees Signature Gifts launch two new personalised books in the UK and the USA: an official, licensed Build-A-Bear-Book which will be available in the 300+ Build-A-Bear stores – both here and in America – from this week – and the company’s own brand Me and My Pet book which will be launched in mid-March.
“Both incorporate a more detailed level of personalisation than we have included in our products,” Signature Gifts’ trade marketing manager told GiftsandHome.net
Customers will be able to add from a choice of eight different Build-A-Bears and to dress them in different clothes and accessories. “Our own Me and My Pet is an avatar book, with similar personalisation to the Build-A-Bear book, has the added bonus that the sender can create their own custom character for the recipient – their pet,” explains David. “There are over 85 variations of pet, from dogs, cats and hamsters to unicorns and dragons, and the book tells the story of how the recipient first met their pet.”
A gift voucher and code will be available for Signature gifts customers who may be unable to handle the level of personalisation required. It can be redeemed on the Signature Gifts website.
Top: Signature Gifts’ official, licensed Build-A-Bear-Book launches in the UK and USA this week.
